trippin’ to tampa
[Concept Work]
Event Branding & Brand Sponsor Activation in anticipation for the 2024 Tampa Am skateboarding contest.
Art Direction, Event Branding & Collateral, Illustration
Role: Creative Director
Coconut water brand Vita Coco is creating the ultimate East Coast road trip experience. The pop-up event invites skateboarders and coconut water fans to celebrate the journey to the 30th Annual Tampa Am contest with Vita Coco’s hydrating coconut juice.
The Trippin’ to Tampa experience pops up at select skateboarding parks and will give local friends and families a fun pit stop, offering complimentary Vita Coco Coconut Juice, skateboarding tricks for treats, additional games, merchandise giveaways, and photo opportunities.
Vita Coco is a leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Championed by consumers, health and wellness experts, pro-athletes and celebrities for its nutrient-rich hydration, its portfolio and brand personality is a perfect skateboarding collaboration opportunity.